Data Deletion Policy

1. Overview

Azura is committed to respecting user privacy and complying with Meta's Platform Terms, which require that we provide users a clear mechanism to request deletion of their data that was collected via Meta platforms (Facebook and Instagram).

2. What Data We Hold from Meta

When users submit a Facebook or Instagram Lead Ad form for one of our customers, Meta shares the following with Azura (on behalf of the business running the ad):

• Full name
• Email address
• Phone number
• Any custom fields configured in the Lead Ad form (e.g., city, product interest, budget range)
• Lead submission timestamp and associated ad campaign metadata

This data is stored on behalf of the business (our customer) and is used to power their lead management and CRM workflows within Azura.

3. How to Request Data Deletion

You may request deletion of your data through any of the following methods:

Option A — Through Facebook

If you revoke Azura's access to your data through your Facebook account settings (Settings → Apps and Websites → Azura → Remove), Meta will automatically send a deletion signal to Azura. We will process this signal and delete your associated data within 30 days.

Option B — Direct Email Request

Send an email to datadeletion@azura.io with the subject line "Data Deletion Request" and include:

• Your full name
• Email address or phone number you submitted in the Lead Ad form
• The approximate date of your form submission (if known)
• The business name or ad you recall interacting with (if known)

Option C — In-App Request

If you are an Azura account holder (a business customer), you may delete your own account data directly from Settings → Account → Delete Account in the Azura dashboard.

4. What Happens After You Request Deletion

• We will acknowledge your request within 5 business days
• We will verify your identity to ensure we delete the correct records
• Your data will be permanently deleted from all Azura systems within 30 days
• Any data shared with integrated CRM platforms (per the business's configuration) must be deleted separately by contacting that business directly
• We will send you a confirmation email once deletion is complete

5. Data Deletion Callback URL (for Meta)

In accordance with Meta's developer requirements, Azura has implemented a Data Deletion Request Callback. When a user removes Azura from their connected apps on Facebook, Meta sends a signed deletion request to:

Azura processes this callback automatically, queues the deletion, and provides Meta with a confirmation token and a status URL that Meta can use to verify completion.

6. For Business Customers (Azura Subscribers)

If you are a business using Azura and receive a data deletion request from one of your leads, you are responsible for:

• Forwarding the deletion request to datadeletion@azura.io with the lead's details
• Deleting the lead from your own CRM systems
• Ensuring your use of lead data complies with applicable privacy laws (GDPR, PDPB, CCPA, etc.)

Azura provides a one-click lead deletion feature in the dashboard to assist with compliance workflows.

7. Contact Us